Serial Entrepreneur, Publisher, Author, and Speaker

 Meet Adam Witty, the Founder and CEO of Advantage—The Authority Company.  Adam prioritizes sharing his knowledge and experience – as entrepreneurial advisor, engaging keynote speaker, and CEO performance coach.

The Serial Entrepreneur

In 2005, Adam founded Advantage Media — creating a done-for-you system to simplify book publishing for busy business leaders. What began in the spare bedroom of Adam Witty’s home turned into thousands of customers in 50 U.S. states and 13 countries.

Adam’s innovative approach to publishing attracted Forbes, resulting in the origination of a partnership as the exclusive publishing partner of Forbes, in 2017. This led to the creation of Forbes Books  — the exclusive publishing imprint of Forbes. In the years following, Advantage’s success attracted partnerships with SXSW and Entrepreneur to launch SXSW Books, Entrepreneur Books, and Entrepreneur Authorities. In 2025, Advantage acquired Performance Publishing, strengthening its ability to serve aspiring thought leaders while expanding its portfolio of authority-building imprints.

Adam appeared on the prestigious Inc. 30 Under 30 list of America’s Coolest Entrepreneurs in 2011. Additionally, Advantage has made the Inc. 500/5000 list six times and made it on to Inc. Regional’s 2025 list of fastest-growing private companies. Adam has appeared in USA Today, Investor’s Business Daily, Wall Street Journal, and on ABC and FOX. In 2012, the Chilean government selected Adam to judge the prestigious Start-up Chile! entrepreneurship competition.

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The International Book Publisher

Advantage collectively comprises one of the largest independent business book publishers in the world. Under the organization’s various publishing imprints,  Adam and his team have published over 2,000 books.

The Author

Adam’s passion for building brand authority has resulted in his creation of eight books on the topic. Adam published several of his books with notable Authority figures throughout business and marketing sectors.

Adam is a leading expert globally on “Authority Marketing.” His co-authored the best-selling book Authority Marketing with Rusty Shelton, features a foreword from Steve Forbes. His books are the leading resource on becoming an industry leader and Authority.

Adam’s books have been co-authored and endorsed by some of the most recognizable names in business, including retired Ford & Boeing CEO, Alan Mulally, Forbes Chairman Steve Forbes, bestselling author Sally Hogshead, and EO founder Verne Harnish.

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About the Book

The step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust and meaningful relationships within an increasingly skeptical market.

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The Speaker

Adam is an in-demand speaker and consultant on marketing, business development, and business culture strategies. He speaks to thousands of entrepreneurs each year, both in-person and virtually. Adam regularly shares the stage with business greats Steve Forbes, Alan Mulally, and Dan Kennedy.

The Man

Adam is an Eagle Scout, pilot, member of EO, YPO, and past Board Chair of his alma mater Clemson University’s Spiro Entrepreneurship Institute and non-profit Youth Entrepreneurship South Carolina. Adam was named Charleston’s 2019 Entrepreneur of the Year by the Harbor Entrepreneur Center. Adam is a proud alumnus of Clemson University. Adam, his wife Erin, sons Ellis and Warren, and cat Pecan Pie are happy to call Charleston home.

Invite Adam to Speak

Benefit from Adam’s expertise and passion; invite him to speak at your company, conference, or webinar.